Uber is increasing its investment in the UAE to accelerate its green ride initiative, aiming to have electric and hybrid vehicles represent 20% of all trips by the end of 2023. The move aligns with Uber’s global $800 million Green Future program and its goal to operate as a zero-emission mobility platform by 2030 in the US, Canada, and European cities. The company acknowledges the need to address the cost disparity between electric vehicles and internal combustion engine (ICE) vehicles and is calling on governments to provide incentives for EV purchases.
This commitment comes amidst a growing global electric vehicle market driven by sustainability goals and tightening emissions regulations. The UAE government’s promotion of smart mobility and Uber’s continued presence in the region, including partnerships with entities like Etihad Rail, further support the company’s efforts to electrify its platform.