Shein, the online fashion retailer, has hired former EU budget commissioner Günther Oettinger as a consultant to enhance its lobbying efforts in Europe. As Shein prepares for a potential £50 billion ($64 billion) stock market debut in London, the company faces regulatory challenges, including debates over customs duties on low-cost parcels.
The European Commission has scrutinized the ultra-fast-fashion industry due to environmental concerns, but Shein continues its European expansion. Oettinger, a senior member of Germany’s CDU party, will help Shein navigate the EU’s complex policy environment.
Founded in China and headquartered in Singapore, Shein has become a leading global startup, though it faces competition from TikTok and Temu, and criticism over sustainability and labor practices.