Just weeks after the second Esports World Cup, Saudi Arabia’s Public Investment Fund (PIF), along with partners, acquired Electronic Arts (EA) for $55 billion, marking one of the largest deals in gaming history.
The acquisition gives Riyadh access to EA’s 150 million-strong global player base, with leading franchises like FIFA and F1, paving the way for exclusive tournaments under the Esports World Cup brand in Riyadh’s Boulevard City.
This move supports the Kingdom’s vision to attract Asian tourists from Japan and South Korea, long-time leaders in the gaming industry, and aligns with its broader goal to make esports a central pillar of tourism and entertainment.
The acquisition drew criticism from U.S. senators Richard Blumenthal and Elizabeth Warren, who urged tighter scrutiny, claiming it could influence American storytelling and culture. EA responded that the deal aims to “accelerate innovation and growth” in the global entertainment industry.
The latest Esports World Cup attracted 3 million visitors, with a record $70 million prize pool. Saudi Arabia’s General Entertainment Authority continues to integrate pop culture into Riyadh Season — featuring giant anime sculptures and experiences like Japan Park and Anime Cafes.
According to Faisal bin Homran, CPO of the Esports World Cup Foundation, the strategy links sports, tourism, and entertainment, with plans for the National Team Cup in 2026. The esports sector is expected to contribute $13 billion to GDP by 2030 and create 39,000 jobs.Bin Homran added that the next phase could include developing a global game reflecting Saudi identity, leveraging EA’s studios and new investments in local game production.