Saudi Arabia’s ad tech scene is evolving as Riyadh-based Quantum secures $7 million in pre-Series A funding to scale its platform, enhance technology, and expand into new markets.
Founded in 2020 by Omar Malaikah and Sara Bin Ladin, Quantum aims to bridge the gap between advertisers and publishers with a data-driven approach. The funding round, led by HearstLab, marks the firm’s first-ever investment in the Middle East, reinforcing Quantum’s role in transforming regional ad tech.
“With this investment, we can scale operations, refine our platform, and confidently enter new markets,” said CEO Omar Malaikah.
Quantum’s platform streamlines ad buying, eliminating inefficiencies and improving transparency. It has already attracted major clients like Procter & Gamble, Unilever, Nestlé, and Almarai. The company plans to expand across the Gulf Cooperation Council (GCC) and explore high-growth markets like Southeast Asia.
“Our goal is to double our revenue within a year by growing our client base and expanding globally,” Malaikah added.
With a strong focus on AI-powered analytics, Quantum is set to redefine digital advertising in the region and beyond.