Saudi Arabia’s Public Investment Fund (PIF) has been recognized as the world’s most valuable and fastest-growing sovereign wealth fund, with a brand value of $1.2 billion, according to Brand Finance’s 2025 report.
The PIF also ranked 7th globally in brand value-to-assets under management (AUM) ratio—making it the only fund in the top 10 for both asset management and SWF categories.
With AUM exceeding $1 trillion, PIF is now the fourth-largest sovereign fund globally, trailing only Norway’s Government Pension Fund Global and two Chinese counterparts.
Brand Finance highlighted PIF’s strategic sports investments—such as partnerships with ATP, WTA, Formula E, and LIV Golf—as major drivers of brand value.
The fund earned an A+ brand strength rating, scoring 62.9 out of 100 in the 2025 Brand Strength Index, thanks to strong brand purpose, awareness, and long-term vision.
Meanwhile, BlackRock retained its top spot among asset managers, with a brand value of $8.3 billion. JP Morgan and Vanguard followed with $7.2 billion and $6 billion, respectively.
Haigh emphasized the role of global sports in enhancing brand recognition, citing JP Morgan Chase’s recent Arsenal FC partnership as an example.
Despite Abu Dhabi Investment Authority achieving the highest BSI score (64.1), PIF leads in overall brand value within the SWF category.