Netflix Inc. has reported a significant surge in its ad-supported membership, now boasting 40 million global monthly active users, a steep rise from just 5 million a year ago. This growth was highlighted during TV’s upfronts, where networks and media executives vie for advertiser attention. Analysts suggest that Netflix is becoming indispensable for major brands, with the platform on track to exceed 50 million active viewers by year-end, signaling its arrival in the advertising big leagues.
The $6.99 per month ad tier, considerably cheaper than Netflix’s standard $15.49 ad-free plan, has clearly resonated with viewers and advertisers alike. Over 70% of users on this plan stream more than 10 hours monthly, illustrating high engagement levels. Netflix also plans to launch an in-house advertising technology platform by next year, enhancing how ads are bought and measured.