Saudi Arabia’s ambitious giga-project, NEOM, has inaugurated its first office in New York City as part of its strategy to bolster collaboration with US-based investors and industry leaders. The move aligns with NEOM’s mission to address global challenges and redefine the standards for living, working, and environmental preservation. Princess Reema bint Bandar, Saudi Arabia’s ambassador to the US, emphasized the promising opportunities presented by NEOM, extending not only to the Kingdom but also regionally and internationally. NEOM CEO Nadhmi Al-Nasr highlighted the importance of collaborating with international partners, expressing the strategic choice of New York City due to its global standing as a financial and business hub. The newly opened office in New York follows the launch of NEOM’s first international office in London in November 2023, supporting the project’s engagement across Europe and reinforcing ties with partners, investors, and stakeholders on the continent.