LVMH Extends AI Partnership with Alibaba Cloud for Enhanced Customer Experiences in China 🤝

Luxury conglomerate LVMH has announced the extension of its partnership with Alibaba Cloud to leverage advanced AI and cloud-based technologies for the Chinese market. This collaboration aims to enhance LVMH’s presence in China by integrating Alibaba’s generative AI functions, such as the Qwen and Bailian models, into its infrastructure. The partnership, set to last five years, will provide LVMH with cutting-edge supply chain management tools and deeper customer insights. Alibaba Group CEO Eddie Wu highlighted the significance of this partnership in transforming high-end consumer experiences using AI and cloud computing. The partnership reflects LVMH’s commitment to utilizing innovative technologies to optimize business operations and customer engagement in the rapidly evolving Chinese market.