The Middle East is strategically positioned to capitalize on the revenue-generating potential of artificial intelligence (AI), according to Abdulrahman Al Thehaiban, Google Cloud’s managing director for the region. The demand for AI, including its advanced forms, has surged, prompting substantial investments in data use. The digital transformation, initiated before the pandemic, is now a cornerstone for governments and businesses alike, enabling vast data collection and necessitating AI adoption. AI, in conjunction with machine learning algorithms, facilitates data analysis and strategic decision-making. E-commerce, healthcare, banking, and other sectors have benefited significantly from this data-driven approach.
The Middle East presents a high-potential market for AI due to evolving economic dynamics and government willingness to invest in technology. According to PwC, the region could witness an economic impact of $320 billion by 2030, with Saudi Arabia and the UAE anticipated to reap significant benefits. However, Al Thehaiban emphasized the importance of handling AI-driven data ethically and responsibly. Google is also exploring plans to expand its data center presence in the Middle East, taking into account factors such as infrastructure, commercial viability, and regulatory policies.