FedEx has revealed plans to launch a new data-driven commerce platform named fdx this fall, providing online merchants with end-to-end e-commerce solutions. The platform aims to assist businesses in effectively managing their supply chain, facilitating customer sales, and streamlining delivery operations. Combining existing FedEx commerce tools with upcoming features, fdx will offer capabilities such as creating custom post-purchase experiences for brands, providing accurate shipment information, and leveraging insights from FedEx’s extensive shipment network data for enhanced order management.
Christina Meek, FedEx’s Global Relations Manager, clarified that the company is not entering the marketplace business. Instead, FedEx aims to empower businesses with digital capabilities and insights, allowing them to retain control over their customer experience. This strategic move comes as FedEx faces stiff competition in the logistics sector, particularly from Amazon. The e-commerce giant has been perceived as a threat to FedEx’s business, leading to strategic decisions like not renewing a cargo contract in 2019 and overcoming challenges posed by Amazon’s own growing logistics capabilities. FedEx’s introduction of fdx reflects its commitment to staying competitive in the rapidly evolving landscape of e-commerce logistics.