Apple’s stock has rebounded strongly following the launch of its new product lineup, erasing its 2025 losses. Shares rose 4% on Monday, bringing the company’s year-to-date performance slightly above 2%, making Apple the last of the tech megacaps to turn positive this year.
The rally comes after Apple unveiled its latest iPhone, Apple Watch, and AirPods models on Friday. The highlight was the $999 iPhone Air, a midrange device featuring the first major redesign in years. Early signs point to strong demand, with longer shipping times compared to previous models. Analysts at Bank of America noted that wait times for the new iPhone 17 now average 18 days, versus 10 days for last year’s iPhone 16.
Apple is also seeing robust demand in China, one of its most critical markets, based on pre-order data.
Despite the rebound, Apple still trails rivals such as Google and Microsoft in AI investment, having committed less capital to chips and data centers. The company has also delayed a major Siri upgrade until 2026, raising concerns about its competitive edge.
Still, the new devices feature several AI-driven capabilities, including real-time translation in AirPods Pro 3 and machine learning health alerts in the new Apple Watch. Analysts say these innovations could help Apple narrow the gap with competitors while tapping into growing consumer demand.