In the most recent Big Tech arms race over artificial intelligence, Amazon wants investors to know that it won’t fall behind.
Amazon (AMZN) CEO Andy Jassy stated in a letter to shareholders on Thursday that the business is “investing heavily” in large language models (LLMs) and generative AI, the same technologies that power ChatGPT and other AI chatbots of a such nature.
In his letter to shareholders, Jassy stated, “We have been working on our own LLMs for a while now, believe it will alter and improve almost every customer experience, and will continue to meaningfully invest in these models across all of our consumer, seller, brand, and creative experiences.
The comments, which are a part of Jassy’s second annual shareholder letter since becoming CEO, allude to the pressure that many tech businesses experience in articulating how they might capitalize on the fast-developing market for AI solutions. Google (GOOG), Facebook (FB), and Microsoft (MSFT) have all talked about their increased focus on generative AI technology since ChatGPT was made available to the general public in late November. This technology can produce intriguing essays, tales, and pictures in response to requests from users.
Jassy claims that Amazon wants to make machine learning chips more affordable so that “small and large companies can afford to train and run their LLMs in production.” For the purpose of producing replies to user requests, large language models are trained on enormous amounts of data.
The majority of businesses want to employ these sophisticated language models, but most don’t want to invest the billions of dollars and years necessary to train them, according to Jassy on Thursday morning.
Amazon on Thursday introduced a brand-new service called Bedrock in light of this. According to a blog post by Amazon, it effectively makes foundation models—large models that have already been trained on a ton of data—from AI21 Labs, Anthropic, Stability AI, and Amazon accessible to customers through an API.